Powerful art software for galleries, artists, and collections.

All features for all users at one price with free support.

Built for the needs of established galleries and world-renowned studios while remaining accessible to emerging dealers and artists.

Independently owned since 2014, we can offer more features at reasonable rates to the many art professionals that we serve.

“Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service.” (Gallery owner, Los Angeles)

All features are included for every user:

Exceptional business tools for art galleries and studios

• Secure, cloud-hosted art database with built-in CRM

• Unlimited viewing rooms, pdf documents, and custom reports (no Word or Adobe required)

• Gmail composer: Email offers, invoices, and more directly from Primer.

• Save email templates to efficiently make tailored offers to multiple contacts

Sell more artwork

• Active offer portal supports proactive collector follow ups so you make more art sales

• Sales pipeline to move offers seamlessly into sales

• Client analytics to better understand collector interests

• Stripe credit card payment integration to get quick payment as lowest rates

Efficient art business practices

• Artwork consignment management to track inventory and pay artists and consignors on time

• Create easy to read payments statements for you consignors in seconds.

• Manage exhibitions, offers, sales, loans, donations, and online stockrooms

• Track the location of all you artwork inventory

A tech partner you can trust

• Experienced, responsive customer support. A real person to email or call.

• Unlimited simultaneous access across devices

• Free iPhone and iPad apps

• Free data import, backups, updates, and training for current and future staff

See why galleries, artists, and collections in

are using Primer as their art business management tool.