Powerful art software for galleries, artists, and collections.

All features for all users at one price with free support.

Independently owned since 2014, we choose to offer more for less to the many art professionals that we serve.

“Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service.” (Gallery owner, Los Angeles)

All features are included for every user:

Efficient business practicees

• Secure, cloud-hosted art database with built-in CRM

• Unlimited viewing rooms, documents, and custom reports (no Word or Adobe required)

• Tools to manage exhibitions, offers, sales, consignments, loans, donations, and online stockrooms

• Gmail and Stripe integrations at no charge

Sell more

• Active offer portal supports proactive follow ups

• Sales pipeline to move offers seamlessly into sales

• Client analytics to better understand collector interests

A tech partner you can trust

• Experienced, responsive customer support

• Unlimited simultaneous access across devices

• Free iPhone and iPad apps

• Free data import, backups, updates, and training for current and future staff

See why galleries, artists, and collections in

are using Primer as their art business management tool.