Primer art software serves galleries, artists, and collections.

A straightforward monthly subscription with free support.

All features for all users at one price.

“Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service.” (Gallery owner, Los Angeles)

Founded in 2014, we are an independently owned company based in Nashville who cares about the long-term success of all our users.

All features are included for every user:

Efficient admin

• Secure, cloud-hosted art database with built-in CRM

• Unlimited viewing rooms, documents, and custom reports (no Word or Adobe required)

• Tools to manage exhibitions, offers, sales, consignments, loans, donations, and online stockrooms

• Gmail and Stripe integrations at no charge

Sell more

• Active offer portal supports proactive follow ups

• Sales pipeline to move offers seamlessly into sales

• Client analytics to better understand collector interests

A tech partner you can trust

• Experienced, responsive customer support

• Unlimited simultaneous access across devices

• Free iPhone and iPad apps

• Free data import, backups, updates, and training for current and future staff

See why galleries, artists, and collections in

are using Primer as their art business management tool.