We believe art software should serve artists and galleries first.
Primer is built around that belief.
“Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service.” (Gallery owner, Los Angeles)
A straightforward monthly subscription.
No contracts, setup fees, or long-term commitments.
All features are included for every user:
Secure, cloud-hosted art database with built-in CRM
Unlimited viewing rooms, documents, and custom reports (no Word or Adobe required)
Client analytics to better understand collector interests
Tools to manage exhibitions, offers, sales, consignments, loans, donations, and online stockrooms
Sales pipeline to move offers seamlessly into sales
Unlimited simultaneous access across devices
Free iPhone and iPad apps
Multiple images per artwork
Free data import, backups, updates, and training for current and future staff
Experienced, responsive customer support
