Sophisticated Design

What makes Primer’s inventory particularly special? It provides a clear history of each artwork including anyone who has interacted with or even just reacted to the piece. Seeing who did (or almost did) buy a work may suggest what to offer in the future.

The Contacts section is more than just a Rolodex. It is a valuable bank of clients and potential clients waiting to become your next sale. The most successful dealers and artists are proactive. They expand their clients’ horizons and surprise them by predicting their next favorite artist or artwork. Highly effective professionals use Primer’s layouts, tools, and searches to leverage contact data into actionable insights for better business gains and to simply sell more art in less time.

Successfully conduct previews, offers, sales, consignments, and other art world activities. Easily store and access artwork, contacts, transactions, and exhibitions. Successful dealers use Primer every day to sell more work and to reference as a business archive in the future.

Documents that can be fully edited without Adobe Pro or Word

Beautiful, personalized offers take seconds — not minutes (or hours) — to create. Our documents are the best in the business. PDFs can be edited and created in seconds with your preferred branding, wording, labels, fonts and more. No Word or Adobe software needed. Developed by art world professionals who saw a need for a better way of working every day whether in an art gallery, artist studio, at an art fair or other setting. Primer is sophisticated, easy to use and cost effective.  Our documents are the best in the business. Documents include invoices, consignments, loans, artist payment statement, price lists, previews and more. Several options for artwork labels featuring your branding and options to include image or price. No Word or Adobe software needed to make the documents you need.

No limits on features or support

Unlimited records, documents, and online viewing rooms. Never any contracts or time commitments. Caring customer support — there is someone to call with any question, big or small. Primer art software helps you grow the sales of your art gallery or art studio without limitation. We believe that providing the best business tools and training to foster your long-term success will benefit us both

What do we not have?

Expensive marketing campaigns, overwrought company website, elaborate pricing schemes or outsider investors looking for a quick windfall. Instead, we spend our resources on free data imports and continual software improvements without charging you more or requiring contracts. Your art software should prove its worth every single month.

Why don’t you offer websites?

Companies like Squarespace have far outpaced any art world company with it comes to sophisticated, easy to manage websites at a low cost. Instead of offering an inferior alternative, we aim to complicate and integrate Squarespace and others.

Primer makes the best art gallery software, the best artist studio software, and the best art software for any art-related collection, institution or business. For general questions, to schedule a consultation, or to purchase a license of Primer art software, email us at info@primerarchives.com. Primer was founded in 2012 and supports clients based in North America and Australia. Existing Primer clients with technical needs, please email support@primerarchives.com. 

Regular business hours for scheduled assistance are 10 am - 7 pm (ET), Tuesday-Saturday, and 9 am - 2 pm (AET) for Australian clients. Whenever possible, urgent technical requests are responded to immediately, including after hours.

Other questions or to purchase:
info@primerarchives.com

Support for existing clients:
support@primerarchives.com

"Primer" database and "Primer" web services are registered trademarks of Primer Archives LLC.