Who are you not selling to? Primer can help you find out.

Primer is Innovative, Boutique Software for Galleries, Artists, Non-profits, and Collections that helps art professionals leverage their valuable data as well as complete necessary admin in less time. Since 2014, we have shown the art world how to work better without upcharging for extra features. Our white glove client training and support is included for every user with the highest levels of expertise and discretion.

“Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service.” (Gallery owner, Los Angeles)


A straight-forward monthly subscription with no initiation fees or time commitments. All features given to all users including:

Secure cloud-hosted art database and client relationship manager (CRM).

Unlimited online viewing rooms.

Unlimited documents including invoices and previews. No Word or Adobe software needed.

Custom reports: Tell us the spreadsheet you need or choose from our default reports.

Unique client analytics to better understand your collectors’ interests.

Manage exhibitions, offers, sales, consignments, loans, donations, online stockroom, and more.

Sales pipeline to convert offers to sales.

Free apps for iPhone and iPad.

No limits on the number of devices accessing Primer simultaneously.

Store multiple images of artworks.

Free data import, back-ups and updates.

Free training for current and future staff.

Experienced customer support for all.

No contracts or set-up fees.

Clean, well designed layouts and search tools. No endless scrolling, empty fields, or fruitless searches.


See why galleries, artists and collections in

Boston, Buenos Aires, Dallas, Houston, Melbourne, Los Angeles, Miami, Montreal, Nashville, New York, Palm Beach, San Francisco, Sao Paolo, Sydney, Toronto, Vancouver,

Boston, Buenos Aires, Dallas, Houston, Melbourne, Los Angeles, Miami, Montreal, Nashville, New York, Palm Beach, San Francisco, Sao Paolo, Sydney, Toronto, Vancouver,

are using Primer as their all-in-one art business management tool.