Primer is Innovative, Boutique Software for Galleries, Artists, Non-profits, and Collections. Since 2014, we have shown the art world how to work better without upcharging for extra features. Our white glove client support is included for every user with the highest levels of expertise and discretion.
“Primer is a system that could only have been built by art world veterans who truly know and love the ins and outs of the business, from top to bottom and back again. Everything is designed for maximum efficiency and functionality in a way that allows me to feel like I am great at my job and provides my clients an exceptional level of service.” (Gallery owner, Los Angeles)
Primer art software helps art professionals sell more artwork while accomplishing necessary admin in less time.
A straight-forward monthly subscription with no initiation fees or time commitments. All features given to all users including:
Secure cloud-hosted art database and client relationship manager (CRM).
Unlimited online viewing rooms.
Our documents are the best in the business. PDFs can be edited and created in seconds, including invoices, artist payment statement, price lists and more with your preferred branding, wording, labels, fonts and more. No Word or Adobe software needed.
Custom reports: Tell us the spreadsheet you need, and we’ll make it for you. Or choose from our default spreadsheet reports.
Unique client analytics to better understand your collectors’ interests.
Manage exhibitions, offers, sales, consignments, loans, donations, custom transactions, online stockroom, and more.
Sales pipeline to convert offers to sales.
Free apps for iPhone and iPad.
No limits on the numbers of devices accessing Primer simultaneously.
Store multiple images of artworks.
Free data import, back-ups and updates.
Free training for current and future staff.
Free and experienced customer support.
No contracts or set-up fees.
Clean, well designed layouts and search tools. No endless scrolling, empty fields, or fruitless searches.
