"Time is the scarcest resource, and unless it is managed nothing else can be managed."

Inc Magazine posed the following questions to small business entrepreneurs: "So if we are working more hours than ever before, why then do most business owners feel like they don't have enough time to grow their business? That seems counterintuitive. You aren't short on time....you are short on attention. Sitting at your desk all day, doesn't create value for your company if you are focusing your attention on the wrong tasks."

Too many art gallery owners don't value their time highly enough and spend too much of it on tasks that should be automated, like making price lists, or copying/pasting jpgs and work labels, or searching through notes to find the collectors for a certain piece or artist. Likewise, artists lose creative time crafting pdfs of available works for their dealers or collectors, or figuring out where works are, or calculating how many sales they had last year.

Michael Mankins writes in the Harvard Business Review: "Our research indicates that the average company loses more than 20% of its productive capacity — more than a day each week — to what we call “organizational drag,” the structures and processes that consume valuable time and prevent people from getting things done."

Primer saves art dealers and artists hours every month through efficient admin tools, like fast document creation, excellent data organization, and easy yet robust search tools. Instead, our art professionals use those freed up moments to utlize Primer's easy to understand client analytics and offer tool. They have the bandwidth to make connections with their contact list, meaningful actions that lead to more sales and better relationships. As our users will attest: the monthly cost of Primer is a fraction of the value it produces in both time and sales. Primer is not just art software, it can be your gallery administrator, your sales manager, and your business's collective memory. Make your small team function like a big one with Primer art software.

“Time is the scarcest resource, and unless it is managed nothing else can be managed.” Peter Drucker, "The Effective Executive"

Primer makes it fast to find, organize, offer, and sell your artworks. Focus on what you do best.