The future of art sales is bespoke

The future of art sales is "bespoke," "carbon neutral," and "virtual" according to veteran art dealer Sean Kelly. Primer provides virtual tools and client analytics that stimluate productive discussions for our users with their potential collectors. These interactions are based on thoughtful analysis of past interests, leading to more successful offers. Plus, Primer's other features help decrease general admin time to allow for more collector outreach. Contact to learn more about our client relationship manager, easy to personalize viewing rooms and offers, advanced client searches and other features designed to inspire fruitful client relationships.

Stand out from the herd of email blasts and generic pdfs. As Kelly notes, "Galleries, many of which historically were sources of knowledge and connoisseurship, have morphed into global supermarkets, employing teams of salespeople on commission that function like incentivized call centers, inundating collectors with hundreds of scattershot and largely unwanted emails every day." (Sean Kelly, "It’s Not Too Late to Create the Art World We Want. Here Are Four Ways to Do It," Artnet Magazine, June 2, 2020)

Make your offers meaningful -- and convert them to sales -- with Primer.

Primer not only shows you what your clients have bought — but what they were offered and ALMOST acquired. These visual cues add to Primer’s arsenal of client analysis.