Who did you ALMOST sell to?

Networking is crucial to every successful art business, but some dealers and artists are so focused on meeting new collectors, that they neglect the breadth of the rolodex they have already built.

Through exhibitions, art fairs, online services and other means, you probably have thousands of contacts who have shown interest in your artworks but never purchased anything. What are you doing to convert these contacts into clients?

First, you need to be able to find those potential buyers. Primer's client database makes it easy to consistently categorize leads and later search for them. For example, search for all contacts who received an offer from you in the past two years and then exclude from that list, anyone who bought something. Now spend some time with the resulting group to hone in on the best leads.

Second craft the "right" offer for those contacts. Primer shows you thumbnails of works they have previously considered to allow your curatorial instincts guide you in what to offer. Put those works in a bespoke viewing room or pdf document. In your outreach, state why you feel they might like a work -- and how it relates to past conversations that you have had.

Even if the contact passes, they will be impressed that you remembered specifics about their interests and interactions with you. They are likely to be more receptive to your future outreach. The art world is all about relationships -- don't neglect yours.

Custom online viewing rooms can be made for specific clients in just a minute and at no extra cost. one of the many proactive sales tools included in primer art software