Taking notes. Sounds simple, but Primer makes this everday act more dynamic with related notes. Client loves a work that's already sold? Make one note documenting this fact and it will appear on both the client and artwork's record.
It's a complicated business -- let Primer remember the details.
In a recent interview with Artnet Magazine, legendary dealer Rudolf Zwirner mused on the most successful galleries in today's challenging times, most especially his son, mega gallerist David Zwirner.
"With the pandemic is a real chance to start something new, while keeping on top of this virtual business—but they have to do it much better. One cannot just show inventory. Describe the major work, send texts around the major work, and do not send it to everybody. Send it people who will be interested on a personal level—it needs to be personal even if it is virtual. Very few people can do this. David and his crew are on top because they really explain and invite you in."
Presenting customized, thoughtful offers is THE key to turning your contacts into actual clients. Primer makes it easier to identify potential buyers among your contacts and quickly create personalized viewing rooms for every client.
Contact us to learn how Primer helps you sell more art and bring efficiency to the business of your gallery or art studio.
We are offering select galleries and collections a free trial of Primer Archives from now until the first week of December when nearly 80,000 members of the art community descend on Miami Beach. Please contact us as soon as possible to secure one of these complimentary cloud hosting spots. Whether you are at Art Basel Miami Beach in the convention center, the Untitled fair right on the beach, up Collins at NADA (New Art Dealers Alliance), Pulse, and Miami Project, or at the many events in Wynwood like Art Miami and everything in between, maintain constant access to your gallery inventory or private collection on your iPhone, iPad, or laptop. Share images of work not on site with clients or colleagues. Email follow-up from the Primer app. Instantly create price lists or work labels for the pieces in your booth. Our clients have reported increased sales at art fairs thanks to having immediate access to their full inventory, which can easily be viewed in fullscreen and quickly emailed. This special offer is available to new clients.
Art Basel Miami Beach 2015, Courtesy Art Basel
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